Sky is the limit for beauty and Wellness Sector: Dr. Blossom Kochhar
Dr. Blossom Kochhar is on the board of Beauty and Wellness Sector Skin Council of India, President of Organisation Mondial Centre Coiffure Paris and Intercoiffure Mondial India, and Founder and Chairperson of Blossom Kochhar Group of Companies. It takes a lot of work to achieve success in any business, and keeping the success invariably to make it long-lasting is another matter entirely. Pioneers and vanguards are described as those who succeed in doing so.
We acknowledge the Beauty sector in India as the fastest-growing and highest-scoring sector and has been expanding steadily for years. During the pandemic phase, this key sector experienced a slowdown that was not experienced before. However, the industry is currently being put back on the pedestal and shows signs of recovery, believes Dr. Blossom Kochhar, a dermatologist and beauty expert.
We often make the mistake of assuming that running a beauty business is all about glamour and glitz. The industry demands high levels of creativity, innovation, and perseverance.
Dr. Blossom Kochhar remains a game-changer and trailblazer of the industry who has dared to emerge stronger against the tide during the COVID crisis and remains an inspiring story for aspiring entrepreneurs.
The woman with gumption continues to refashion the sphere of India’s beauty sector. She is moving up the ladder and pulling the stroller up the slope. Keeping the current situation in mind and for mitigating the losses, she advises fellow entrepreneurs for embracing effective communication strategies, applying astute decision-making ability, implementing research and analysis, and using technology to reverse the situation.
Dr. Blossom Kochhar spilled the beans about the current scenario while revealing the success mantra for entrepreneurs and sharing beauty quick fixes and handy beauty DIY tips with us. Barkha Arora, Editor, High on Persona got talking to Dr. Blossom Kochhar on vivid issues, presented below are excerpts from the interview.
What I have seen is that COVID has really given a hit to the beauty industry for the time being. At the same time, everyone has to have beauty, hair, makeup done for all the seasons, especially during the festive season and wedding season.
Next, I feel you should communicate with the client, communication is the key, start this if you have not. Also, have a heart and give a little gift to your client, like if you are doing hair coloring and half of the coloring tube is unused. Give that to the client or something else to make them feel pampered and important. Clients need pampering, communication, and trust. The way you are giving services needs to be hampered, you can also give express and fast beauty services to clients where they don’t have to wait for long at the salon. Clients have to come for hair, nails, manicure-pedicure, threading, waxing, etc. People are facing a lot of stress and duress they need pampering for sure.
Q. What about bridal makeovers because the wedding market forms a big chunk for business?
Well, that is still going to come because brides and their families want photos. I am waiting for the bridal season, yes there will be fewer pre bridals but express services will be in demand with makeup and hairstyling for brides and family. Even the same goes for the festive season too. These occasions are remembrance for their children, grandchildren, so that is going to happen where salons will get clients for these services. The sector has already bounced back and in another six months, this will be done. COVID is going to last hence we have to be equipped with sanitizers and social distancing. Many people were waiting to go to salons and as soon as salons opened, people rushed to salons, they wanted to get themselves pampered. I am surprised to see that nails salons are full and people are making beeline for nails services.
See many people, especially elderly people, need pampering and these services too and they can be offered these services at their homes. Hence, there is no harm in sending salon professionals to their house. They should be well educated, they should carry certification of hygiene and safety, they should be well qualified. If you can not make it this way, make it that way, no harm in that at all. If people will have it done at home, you must organize it. I have seen many salons who have converted for home services too. For me, business is business whether you do it this way or that way as long as they do a good job.
Q. Besides running a very successful chain of salons you also have a line of aroma-based beauty products, how has been your experience with E-commerce sites during the pandemic time?
These sites have been excellent, E-commerce sites during this time have done very well, people want the products, they reach out to phone or computer to get the product. We are on Amazon and Nykaa and other sites too.
Q. Please tell us about the initiative and efforts you have taken for skilling and training youth and what steps are you taking for employment generation as you are an integral part of Inter coiffure Mondial?
Definitely, we are skilling people online in all spheres in hair. makeup, nails, and everything. OMC in November is coming up so we are skilling people for the OMC competition online and of course inter coiffure again, nothing has stopped, all countries are coming and participating everything is online like with you Barkha we can talk online with great ease too.
Q. How tech-savvy you are?
laughs out aloud, My grandson and everyone are here, I am very tech-savvy; I can keep abreast of what is happening now. I advise everyone to really start something with tech; I feel thrilled about this. I would advise everyone to start doing something with technology now, this is the thing of the future.
Q. Any specific app you are using?
No app I am all for social media, whether it is Facebook, Instagram, or Twitter, or anything.
Q. How Indian beauty brands are doing internationally?
Q. Please tell us what keeps you so charged up, how does your day flow, and what is your beauty mantra for staying beautiful?
Q. Besides the aroma magic products that you yourself create, do you use any other beauty brand?
Q. Suggest some anti-aging products that can be made from ingredients from the kitchen?
Homemade products are best to use, you can make excellent skincare packs with papaya, watermelon, banana. Add milk powder, honey, and rose water in them, they give wonderful results. You can make excellent scrubs with rice flour and yogurt for dry skin. Otherwise, just apply honey with banana. For skin tightening, take egg white, squeeze the lemon, and honey, the egg has albumin which tightens the skin. This is an excellent pack for skin tightening and brightening.
Q. The trend today has been using collagen-based beauty products and integrating ingredients into their diets as well. What is your opinion?
Q. Thank you so much mam for the immersive interview
It’s been wonderful interacting with you Barkha, keep in touch.