Music is only protected by exclusivity in the OTT era – Manan Bhardwaj
As OTT culture grows and popular shows no longer include songs and dance numbers that impress people, the idea of songs and dance in the movies may diminish further. During our fact-check, we talked to ace music composer Manan, who agreed that transitions are inevitable and they will impact every industry at some point in time. To him, it’s similar to switching from cassettes to CDs. The truth is that technology will change from having an entire album of favorites to just one. Furthermore, he strikes a balance as he believes that you can pull a relevant audience who is passionate about music and has a range of options depending on the exclusivity of the music. “We artists need to be more exclusively good now otherwise for listeners, the next song is just a click away.” Consequently, we wondered about how challenging it is to conserve the originality of the song while recreating for younger generations. We asked him about the challenge. While it is challenging, it isn’t extremely difficult if you are familiar with the original song’s character. Adding your flair and soul without compromising the original feel is the key.
Q. A single or a film music video, which is more fun and why?
Q. Tell us something about your future projects by which you intend to stun the audience?
Q. As a member of Bhushan Kumar’s team under the country’s largest music label, T-Series, what has this collaboration taught you? Have you been able to use it as a springboard for your career?
Q. Are there any Indian musicians you take inspiration from and what do you take away from their work?
Q. How challenging is it to preserve the originality while recreating it for younger generations?
Q. Would you rather sing or compose? Which one do you like better?
Q. Since the pandemic hit every sector of the industry hard, how are music companies dealing with this and bringing new music to the market?
Q. Do you think that as OTT culture thrives, the importance of singing and dancing in films is lessening?
Q. Tell me about one thing about composing and music that you love most.
Q. Do you have any tips that you can share with emerging talented people trying their best to make it in the industry?
Q. Any 3 singers you would like to collaborate with in future projects?
She has been there and done that. After graduating from Delhi University, she completed her diploma in Journalism from Bhartiya Vidya Bhawan, Delhi. Down the line, she completed her internship with National Herald Newspaper successfully,, and went on to Join Mainline Business daily, Business Standard. She also dabbled in image management and brand consultancy. She is a prolific writer on lifestyle entertainment, branding, lifestyle, travel, and politics.
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