Gender bias is becoming less prevalent: Chinu Kala, Founder, Rubans Fashion Accessories
“I would like to point out that the present situation with regards to safe work environment for women is slowly changing. Our society is witnessing it in the way women are actively taking up entrepreneurship, starting businesses in small towns, and running companies on a global level. There are corporate culture concerns that are also being addressed actively by organizations, and workplaces are also undergoing a paradigm shift”, feels Chinu Kala, who is a businesswoman, socialite, model, and one of the prominent women of the fashion jewelry business in India.
For a first-generation entrepreneur running a bootstrapped startup every day comes with a new set of challenges, but then this is how the learning curve is carved. In my case whatever I am today is purely because of the situations that I have faced from the age of 15. Let me narrate you an incident that happened a couple of years back. This was after hustling for 22+ years and creating a business which was doing quite well, On the morning of 4 th July 2019 I received a call from my head of operation @ 6:00 am, saying that my office was on fire; I could not understand what was happening but without wasting a second I rushed to the location to see all my years of hard work and my dream turn into ashes as we had all our office and godown at the same premises and all my stocks were kept here. The sight shattered me, but somewhere deep within me I felt that this isn’t the end but it was a big obstacle, and I was determined to overcome it. We had lost all the resources, and inventories but what I still had was my brand Rubans and a dedicated team. That same night I addressed my team and told them that these were testing times and if we can overcome these together there would be no looking back. Since the office was burnt down I made the team start work from my home. I went around the residential complex where I stayed and borrowed a few laptops from my neighbors and from the next day we started rebuilding all that was lost. In the next 4 months’ we were back in business with a bang as we started doing double the sales which we used to do prefire. Yes, my team stood by me to deliver what seemed a herculean task but that to me as I said earlier defined us as a team and Rubans as a brand. It has by no means been an overnight success but a brand that has grown delivering excellence day in and day out over a span of 7 years. It has been a journey that has tested my resilience many times but I have never given up whatever be the circumstances.
Q. What are your tips for keeping work and personal life balanced as an entrepreneur?
Q. How would you respond to the following questions that women still have to face in 2022, and how would you address them?
3- What do you think about the age gap between girls and their husbands (Priyanka Chopra was trolled because she married Nick Jones) and so many other examples like this?
Isn’t that an upgrade in the way we as a society are progressing towards? And I see a lot of celebrities breaking those barriers down, I actually feel happy because age in my opinion has never been an attribute for relationships. Relationships are more to do with emotions that can’t be enforced on or drawing within boundaries.
4- Reservation for women in politics, this is still a far cry?
Not a very politically inclined person though, but I see people like Ms. Nirmala Sitharaman, and Prathibha Patil and get hugely inspired by the way they have stamped their authority in politics. Voicing out opinions has been a tough journey but such women leaders stand as living examples for many more to come.