“Empower India’s weavers and workers to embrace sustainability”: Reynu Taandon
The designer has taken the concept one step ahead and extended a humane approach to it. ” I have been working on the concept since the beginning, it’s only now that you can see everyone creating such fashion brouhaha about sustainability. And why to limit it to fashion only I believe that mindfulness and sustainability should be applied towards sustaining the Indian craftsmanship and creativity of Indian weavers and employees too”, Says Reynu Taandon.
Her belief resonated and reflected perspicuously when she took an altruistic approach by being empathetic towards her employees and their sustenance during the pandemic phase. She truly led by example.
For this innovator, Faith is bigger than fear and her faith in her creativity and God has kept her spirit alive during tough times.
Barkha Arora, Editor, High On Persona Magazine, and Highonpersona.com had the pleasure to talk to Reynu Taandon, on wide and diverse issues ranging from fashion to her passion for travel, movies, and sustainability.
Q. How did you use the time spent in lockdown?
This was a very challenging time for everyone, however, I used the time creatively and learn many new things, including digital marketing which is very helpful in the current context.
Like you and me, we are on zoom right now, otherwise, we would always think about fixing meetings, visiting, and sitting for tv interviews. This is new to us, the same way video consultation is very popular too. With this method, we have widened our network and reach. Digitally we have a wider and better scope to reach out to a larger no of people. We are constantly developing technology, which is moving the fashion industry into a more efficient and creative future.
Q. So which part of technology are you going to retain?
Q. Low key and intimate weddings have taken over big fat Indian weddings now with a few guests, and hosts are not spending money on related fields like catering, decor, etc, do you think funds are being diverted towards jewelry and clothes more now? What is your opinion?
I tell you what happens is genuine; it is true, but only brides, friends, and family are coming to buy clothes but the random clients who go for bulk buying for series of weddings they have to attend are not coming. Yes, I agree that big fat weddings are not happening but I know so many hotels that are booked, if not for a wedding with 2000 people but 50 and now as a limit of 100 guests is allowed too. For my recent collection, I could only design clothes for brides, sisters, and mothers, keeping them in mind I have created my new collection.
I must tell you that many weavers were doing chanderi for us, from MP and Banaras. They don’t have laborers, or they are out of stock and don’t have money to recreate new things. Time has been very tough for them. Many times I wish we could send them extra funds.
I got to know from some weavers I know they got help in the form of a little amount of money, but that was not adequate for them to sustain the people working under them, but at least they got some money. The situation was very tricky, sudden, and complex, and would have been difficult for the government also to contain the effects that we’re seeing on a vast scale. I think in place of a paltry amount of money they should have provided means to generate passion and work which could rotate for everyone down the line for them.
Well, it’s been there for a long time. I have been using the concept since the inception of my brand. But now all of a sudden a lot of brouhahas are being created and word is being overused. For me saving fabric from getting waste, recycling, upcycling to create innovation means good use of the concept. And I completely believe that one should also work towards sustaining the work of weavers and promote weavers and workers from India than getting the fabric from other countries or importing the fabric and motifs. Promote and sustain Indian weavers, handloom, fabric, and the organic form, which is a genuine sense, will encourage sustainability. All this enhanced profitability too.
Technology should be the most integral part of the fashion sector now, mainly 3d print, virtual shows, video conferencing and different ways of technology are helping designers to enhance the reach of their creativity and designs. Like I can anytime connect with my buyers and clients and make customized designs for them keeping their taste and preferences in mind, I show them the work virtually. And for this, I have to thank FDCI for organizing the digital and virtual show and allowing us to create a new collection and showcase it virtually. The response was overwhelming.
All of them are beautiful and would look great in my designs. Kareena Kapoor recently wore my lehenga she looked very pretty in that, even in contemporary Tapsee Pannu looked lovely. She has such beautiful curly hair. then Dipika too looked gorgeous, all of them look exquisite.
I believe in the trend that whatever you wear, carry it with 100 percent confidence. Some brides are wearing gold, pink, or even grey but they carry it beautifully. The forecast will be Fuschia, red, deep red, baby pink, onion pink, blush pink will be my colors. Otherwise, all colors look beautiful, it depends on our jewelry and complexion too.
The only thing l would advise is to go for comfortable, light clothes that are washed and worn types. Keeping the pandemic situation in mind, we have to wear something which is easy to maintain and does not need dry cleaning.
See I am very simple and hard-working, I start with my morning with a walk, yoga or meditation, I take lunch with family as my factory is close to my house, dinner is with family and at night I like to watch nice movies of Julia Roberts types good movies as a stress buster.
She has been there and done that. After graduating from Delhi University, she completed her diploma in Journalism from Bhartiya Vidya Bhawan, Delhi. Down the line, she completed her internship with National Herald Newspaper successfully,, and went on to Join Mainline Business daily, Business Standard. She also dabbled in image management and brand consultancy. She is a prolific writer on lifestyle entertainment, branding, lifestyle, travel, and politics.
Contact her at [email protected]