Radisson Blu London is stepping into the spotlight with a glamorous collaboration with The Devil Wears Prada The Musical. The partnership blends fashion, theatre and hospitality to create a London West End theatre experience designed for theatre-loving tourists. In other words, the city’s cultural pulse now flows seamlessly from stage to stay. With immersive installations, themed dining and curated accommodation packages, Radisson Blu London transforms a hotel visit into a fashion-infused theatrical escape.
At Radisson Blu Hotel, London Bloomsbury, guests are greeted by a striking giant red-heel sculpture, a playful nod to the musical’s iconic imagery. The installation instantly becomes a visual magnet for visitors exploring the West End. Located close to the British Museum and Covent Garden, the hotel positions itself as a fashionable gateway to London’s theatre district and cultural landmarks.
Address: Radisson Blu Hotel, London Bloomsbury, 9-13 Bloomsbury Street, London WC1B 3QD, United Kingdom
Meanwhile, fashion lovers can admire original costumes from The Devil Wears Prada The Musical displayed inside Radisson Blu Hotel, London Tottenham Court Road and the Mercer Street property. These exhibits allow guests to study the craftsmanship and detail behind the stage wardrobe before heading to the theatre. With Soho, Covent Garden and Leicester Square all within walking distance, the hotels anchor visitors right inside London’s buzzing entertainment district.
Address: Radisson Blu Hotel, London Tottenham Court Road, 97 Great Russell Street, London WC1B 3LB, United Kingdom.
Address: Radisson Blu Hotel, London Mercer Street, 20 Mercer Street, London WC2H 9HD, United Kingdom.
Food also joins the storyline. Limited-edition culinary offerings inspired by the musical are appearing across the group’s signature restaurants. The highlight is a playful take on the famous Jarlsberg grilled-cheese moment from the story. The sandwich is stamped with the musical’s signature heel motif and presented in a branded box, making it both a nostalgic reference and a stylish pre-theatre snack. Guests can enjoy it at Bloomsbury Street Kitchen, Leicester Square Kitchen and Monmouth Kitchen, either dining in or taking it away before curtain call.
For travellers looking for indulgence, the experience can be elevated with Dom Pérignon and caviar. The grilled cheese alone is priced at £8, while the premium pairing reaches £60. The theatrical flair continues with a grilled-cheese-making competition involving members of the musical’s ensemble cast, creating yet another crossover moment between hospitality and stage entertainment.
Later this year, the collaboration will move further into immersive storytelling. Selected rooms at Radisson Blu Hotel, London Tottenham Court Road will be redesigned with The Devil Wears Prada themes. Guests will sleep inside interiors that echo the fashion-driven universe of the show. In addition, Radisson Blu London plans to launch exclusive ticket-and-stay packages combining accommodation with seats at the Dominion Theatre, allowing visitors to book their entire West End experience in one seamless itinerary.
The musical itself, staged at the Dominion Theatre, draws inspiration from Lauren Weisberger’s bestselling novel and the hit film that turned Miranda Priestly into a pop-culture icon. With music by Elton John and a story that explores ambition, glamour and the cost of success, the production has already secured its place among London’s most talked-about theatrical attractions.
Address: Dominion Theatre, 268-269 Tottenham Court Road, London W1T 7RQ, United Kingdom.
In a city where theatre and hospitality have long shared the same streets, this collaboration feels both strategic and stylish. Radisson Blu London does more than host travellers. It extends the drama of the West End beyond the stage. Fashion meets theatre. Hospitality meets storytelling. And for visitors chasing culture in London, the experience now begins long before the curtain rises.