Radico Khaitan Ltd., one of India’s leading spirits manufacturers, has expanded its premium portfolio with the launch of the 1965 Spirit of Victory Espresso Coffee Rum. The company’s latest innovation brings together the rich aroma of freshly brewed espresso and the smooth depth of dark Indian rum—offering coffee enthusiasts and spirit connoisseurs a bold new drinking experience.
The new variant under the “Spirit of Victory” range marks another milestone in Radico Khaitan’s journey toward premiumisation. Designed for those who appreciate flavour intensity and refined craftsmanship, the 1965 Espresso Coffee Rum blends roasted espresso notes with velvety rum undertones, creating what the company calls a “double blast” of indulgence.
Speaking about the launch, Amar Sinha, Chief Operating Officer of Radico Khaitan Ltd., said,
“The Spirit of Victory range has always celebrated India’s legacy of courage and pride. Building on that spirit, we aimed to create something that resonates with today’s evolving palate. With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience. This new expression reflects our commitment to creating refined, flavour-forward spirits that connect tradition with modern taste.”
The company said the new rum will initially be available in Uttar Pradesh, followed by Jharkhand and Haryana, with a 750 ml bottle priced at around ₹950 in UP.
The launch comes at a time when coffee-infused spirits are emerging as one of the most dynamic categories in India’s premium liquor segment. Radico Khaitan’s move positions it to tap into a growing consumer base seeking bolder, more experimental flavours.
In recent quarters, Radico Khaitan has seen robust financial growth, driven by its focus on the “prestige and above” segment. The company’s net profit for Q2 FY26 rose 73 percent year-on-year to ₹139.5 crore, while net sales climbed nearly 29 percent to ₹5,056 crore. The brand’s recent foray into premium categories—including luxury whiskies and tequila collaborations—reflects a broader strategy to elevate its product mix and strengthen its global presence.
By combining coffee culture with Indian rum craftsmanship, Radico Khaitan continues to carve a niche in the evolving premium spirits market. With this new coffee-infused rum launch, the company not only expands its flagship “Spirit of Victory” portfolio but also underscores its commitment to innovation in taste and quality.