High On Persona Magazine features Priyanka Gupta, Director at GKB and a third-generation leader of the family-owned eyewear legacy.
Since joining GKB in 2019, Priyanka has brought a fresh perspective to the business, with a strong focus on retail experience, fashion, innovation and changing consumer preferences. From introducing GKB’s Home Service vertical to creating experiential store concepts and curating initiatives such as the Wedding Edit, she has been instrumental in shaping the brand’s contemporary identity.
In this exclusive conversation with High On Persona, Priyanka talks about evolving eyewear trends, the growing influence of fashion and social media, choosing the right sunglasses, emerging innovations in the industry, and her vision for the future of GKB.
HOP: GKB has built a strong legacy in the eyewear industry over the years. How do you see the brand evolving to meet the expectations of today’s fashion-conscious consumers?
Answer: GKB has always believed that eyewear is not just about vision correction; it is an important part of personal style and identity. Over the years, we have evolved with changing consumer preferences by bringing together quality, comfort, and fashion. Today’s consumers are more aware of trends and want eyewear that reflects their personality, so our focus remains on offering styles that are contemporary while staying true to our legacy and expertise.
HOP: Eyewear has increasingly become a style statement rather than just a vision-correction necessity. What trends are currently shaping consumer preferences in the sunglasses segment?
Answer: We are seeing consumers experiment more with eyewear as a fashion accessory. There is a growing interest in statement frames, modern silhouettes, premium finishes, and styles that complement different personalities. At the same time, consumers are also becoming more conscious about comfort, UV protection, and overall quality. The trend today is about finding that balance between looking good and feeling good.
HOP: As a leader in the eyewear industry, what factors do you believe consumers should consider when choosing the right pair of sunglasses?
Answer: Consumers should look beyond just the design. Factors like UV protection, lens quality, comfort, fit, and durability are equally important. The right pair of sunglasses should complement your face shape and lifestyle while providing the protection your eyes need. Fashion and functionality should always go hand in hand.
Answer: Sunglasses today are a combination of style and protection. Consumers don’t have to choose one over the other. With advancements in eyewear, there are many options available that offer both stylish designs and effective eye protection. The key is choosing eyewear that fits your personal style while ensuring the right lens quality and protection.
HOP: GKB offers a diverse portfolio of eyewear styles. How does the brand stay ahead of evolving fashion trends while maintaining its commitment to quality and comfort?
Answer: At GKB, we closely observe changing consumer preferences and lifestyle trends. Our approach has always been to offer a wide range of designs while maintaining our focus on quality, craftsmanship, and comfort. We believe that trends may change, but the expectation for a well-made, comfortable pair of eyewear remains constant.
HOP: What are some of the most exciting developments or innovations you are seeing in the eyewear industry today?
Answer: The eyewear industry is becoming more technology-driven and consumer-focused. We are seeing advancements in lens technology, lightweight materials, improved comfort, and designs that cater to different lifestyles. There is also a growing demand for eyewear that combines functionality with aesthetics, which is shaping the future of the industry.
HOP: How has the rise of social media and influencer culture influenced the way consumers discover and shop for eyewear?
Answer: Social media has changed the way consumers explore fashion and make purchase decisions. Eyewear is a highly visual category, so platforms like Instagram and digital content have played a big role in helping consumers discover new styles and trends. Influencers have also helped consumers see eyewear as an important fashion element rather than just a necessity.
HOP: Beyond your role at GKB, what does personal style mean to you, and is there a particular pair of sunglasses or eyewear style that best reflects your personality?
Answer: For me, personal style is about confidence and choosing things that feel authentic to who you are. Eyewear is one of those accessories that can instantly change your look and express your personality. I personally appreciate styles that are timeless, comfortable, and have a balance between elegance and individuality.
HOP: From classic silhouettes to bold statement frames, what are some must-have sunglass styles that you believe will continue to remain relevant?
Answer: Classic styles like aviators, wayfarers, and clean minimal frames continue to remain timeless because they work across different occasions and personalities. At the same time, bold frames and unique designs are gaining popularity among consumers who want their eyewear to make a statement. The future will continue to see a mix of classic and contemporary styles.
HOP: Looking ahead, what is your vision for GKB, and what can consumers expect from the brand in the coming years?
Answer: Our vision is to continue building on GKB’s legacy while evolving with the changing needs of consumers. We want to remain a trusted eyewear destination by offering a combination of quality, style, innovation, and a strong customer experience. In the coming years, consumers can expect us to continue introducing designs and solutions that make eyewear more accessible, fashionable, and meaningful.