Saturday, January 23, 2021

Latest Posts

Brands setup the fashion game with creativity and sustainability

Year after year and season after season fashion changes its course and color, sometimes innovation is added to the ensembles and sometimes old classic...

“Lockdown was a blessing in disguise,” says Jaipur based designer Mohit Falod

From big-fat Indian weddings to intimate weddings, with the close-knit group where a large number of guests are part of the ceremony through zoom...

“Change in strategy can turn losses into profits in Covid time”- Divya Saluja, Co-founder, Saundh

When most brands suffered and withered under COVID -19 impact and when people were sulking or cribbing over the business losses and crisis. There...

#CoverStory: Reel life Antagonist – Real Life Crusader: Sonu Sood, A Perfect Blend of Both

Philanthropy, altruism, and generosity run in his genes, born in the family where understanding the pain of others is a tradition and abnegation is...

Prime Video Mobile Edition Launched – Starting at Rs. 89 Per Month

Amazon India has released a Prime Video mobile-only plan to compete with Netflix’s Rs. 199 mobile-only plan, in what marks a global first for the first ecommerce firm, called Prime Video Mobile Edition. Amazon’s Prime Video Mobile Version, unlike Netflix, is tied directly to your prepaid plan.

With the Prime Video content available bundled with Airtel recharge packs starting at Rs. 89, Amazon is partnering with Airtel to kick off Prime Video Mobile Version. For a 30-day free trial of Prime Video Mobile Version, all Airtel prepaid customers will be eligible. Starting at 2 pm on Wednesday 13 January (that’s today), you can sign up for Prime Video Smartphone Edition.

Much like the “Mobile” plan from Netflix, Prime Video Mobile Version will deliver video quality in standard definition (SD) on a single screen. But you can opt to upgrade to the complete Prime Video experience, which includes multiple profiles, simultaneous streaming, TV access, and HD/ 4K content, unlike Netflix.

If you subscribe directly or as part of the Rs. 349 prepaid plan that lasts for 28 days but also includes unlimited roaming and 2 GB of data per day, you can get 30 days of Amazon Prime by recharging your Airtel prepaid number with Rs. 131-Amazon Prime costs Rs. 129 per month. This isn’t entirely fresh, as since 2018, Airtel has been offering Amazon Prime on prepaid plans.

But if you’re happy to just watch Prime Video on your computer, here are the prepaid Airtel plans that give you access to the Mobile Version of Prime Video. They are all available on the Airtel Thanks app, or can be bought at over a million Airtel stores across India.

Recharge Amazon benefit Calls Data Validity
Rs. 89 Prime Video Mobile Edition 6GB 28 days
Rs. 131 Amazon Prime membership 30 days
Rs. 299 Prime Video Mobile Edition Unlimited calling 1.5GB per day 28 days
Rs. 349 Amazon Prime membership Unlimited calling 2GB per day 28 days

 

“In a mailed statement, Amazon Prime Video’s worldwide VP Jay Marine said: “India, with very high interaction rates, is one of our fastest growing territories in the world. Buoyed by this response, we want to double-down by providing an even larger base of Indian customers with our much-loved entertainment content. The mobile phone has become one of the most widely used streaming devices, given the high mobile broadband penetration in the country. We look forward to entertaining all Indians with our unique and original content with the launch of Prime Video Mobile Version.

Indian director and country general manager Gaurav Gandhi of Amazon Prime Video added: “Over the last 4 years, Prime Video has become the most popular premium streaming service in the country with viewers from over 4,300 cities and towns.” We believe the Mobile Edition plan will further speed up the adoption of Prime Video in India and allow our popular entertainment content to be consumed by an even larger number of clients.

This Amazon program is not only intended to give consumers more variety (of plans), but also quick access to Prime Video subscription along with mobile data plans. As our first partner in India for Prime Video Mobile Edition, we are pleased to collaborate with Airtel.

The chief marketing officer of Bharti Airtel, Shashwat Sharma, added: “At Airtel, through our Airtel Thanks program, we are deeply passionate about providing our customers with a distinct experience.” By leveraging Airtel’s core strengths of premium customers, deep distribution and best-in-class video network, we are pleased to partner with Amazon to democratize quality digital entertainment in India.

Sameer Batra, Amazon’s director for mobile business growth, said: “We are delighted to have Airtel as our first Prime Video Mobile Edition roll-out partner.” This partnership marks the expansion of Amazon and Airtel’s strategic relationship.

For a wide base of Indian consumers, smartphones powered by pre-paid connections and inexpensive data are commonplace. Mobile Edition can make Prime Video synonymous with quality entertainment for this large consumer community. We look forward to extending our service’s reach to India’s entire pre-paid customer base.

 

+ posts

She has been there and done that. After graduating from Delhi University, she completed her diploma in Journalism from Bhartiya Vidya Bhawan, Delhi. Down the line, she completed her internship with National Herald Newspaper successfully,, and went on to Join Mainline Business daily, Business Standard. She also dabbled in image management and brand consultancy. She is a prolific writer on lifestyle entertainment, branding, lifestyle, travel, and politics.
Contact her at hopdesign07@gmail.com

Latest Posts

Signal is becoming more like WhatsApp, from chat wallpapers to support 8 people in group calls.

A number of new features already available on WhatsApp appears to have begun to be built by signal. Just days after the instant messaging...

Bachchan Pandey – Akshay Kumar looks fierce in new poster, Akshay plays the role of a gangster

In his upcoming film Bachchan Pandey, Bollywood actor Akshay Kumar has been teasing fans with his looks. Although the film was scheduled to hit...

No jugad like desi jugad – Kangana Ranaut sharing photo of her mother

After spending her lockdown days with her family in Manali, actress Kangana Ranaut is back on her movie set. The actress, however, continues to...

In 2020, Maldives was a popular holiday destination for Indians.

India has always been a crucial Maldivian market. Since the reopening of the borders, slow and steady growth has been seen in arrival statistics....

Don't Miss

The Top 6 Films of 2020: Must Watch

For films, it was a crucial year. Credit goes to COVID-19. Alot of films like Black Widow, No Time to Die and Last Night...

Rajinikanth said in a statement, I will serve the people without entering electoral politics.

Actor Rajinikanth, who seemed finally ready to launch his political party earlier this month with a "now or never" announcement, has now decided to...

2020 has been very bad, but the memes helped Us. The Best Internet Memes of 2020.

Life was not like a box of chocolates back in 2020. From keeping most partnerships virtual to spending more time in the kitchen, the...

Achieving Success on their own terms and rules – Maheep Kapoor and Seema Khan

Rendezvous with Maheep Kapoor and Seema Khan! With gumption and unbridled passion these divas are charting new territories unabashedly and dare to be powerful for...

“Film making is hard. For a woman, its ten times harder,” says Director Ruchi Narain

She is one of the few women directors in Bollywood who shares her beliefs and opinion on the issues of relevance and significance without feeling...

Stay in touch

To be updated with all the latest news, offers and special announcements.