Monday, January 18, 2021

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Brands setup the fashion game with creativity and sustainability

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“Lockdown was a blessing in disguise,” says Jaipur based designer Mohit Falod

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“Change in strategy can turn losses into profits in Covid time”- Divya Saluja, Co-founder, Saundh

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Majestic by Japnah: Homegrown brand in India thriving during pandemic

A crisis can be extraordinary, even in its throes of uncertainty it can present opportunity and a renewed ability to thrive. When times are good, businesses tend to stick to the tried-and-tested methods of working, and innovation often becomes the need of the hour. Moreover, in everyday life too, we stay cocooned in our bubble of comfort and don’t push for a different or more effective way of doing things. With the ensuing global pandemic and the consequent downward spiral of the economy, people have been forced to step out of their silos and propelled into dramatic and effective ways of doing things.

Majestic by Japnah is one such brand. Japnah Gambhir, a young Indian entrepreneur has exhibited tremendous grit to rise above and see the opportunity. With ambitious ideas and incredible resolve, Japnah has pointed out the silver lining that exists even during times that apparently seem less hopeful. The brand actively supports and believes in #vocalforlocal, supporting and placing talented artisans for their beautiful craftsmanship on the collection with dreamy couture and masks. Driving innovation during scarcity, Japnah, the founder and Designer of Majestic has indulged in the poetry of fine silhouettes, embellishments, modern yet contemporary gala wear straight from the exquisite fashion streets inspired by Mexican tales and culture. She has emerged triumphant, starting her own homegrown brand with determined local artisans and employees that are hard to surpass.

The brand focuses on giving its customers the luxury of pret wear with a distinguished collection of couture ball gowns, dana cut corsets, embellished jackets, feminine dresses, etc. The range is wide and focuses on evening wear to modern wedding wear. The brand plays with color palettes ranging from reds to pastels. Giving the customer first-hand experience of dramatic finesse and personalized creation. 

The brand is accomplishing a new milestone every day. The journey to Bollywood began with famous playback singer Sharvi Yadav, gracing an elegant black embellished evening gown for a family function. The saga continued with Singer Jonita Gandhi flaunting their embellished black and white jacket for her show ‘Taare Zameen Par’, since then there was no looking back for the brand. Majestic caught it’s limelight in the ‘Big Boss’ house as well with actress Jasmin Bhasin, wearing a beautiful green embellished evening ball gown for a ‘Weekend ka Vaar’ episode followed by Rubina Dilaik soon to grace one of the brand’s collection. On the red carpet of ‘an award show, actress Sriti Jha was paparazzied wearing a mermaid coral blue embellished gown. Another actress/artist, Vrushika Mehta was seen wearing an equally gorgeous gown from the brand. 

The brand launches its latest collection every season. The ongoing collection-Lustrino is highly demanded and popular amongst certain reputed Bollywood stylists and customers, the brand is destined to achieve its goal even in the current harsh times! Stay tuned for the upcoming collection.

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