Saturday, January 23, 2021

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Brands setup the fashion game with creativity and sustainability

Year after year and season after season fashion changes its course and color, sometimes innovation is added to the ensembles and sometimes old classic...

“Lockdown was a blessing in disguise,” says Jaipur based designer Mohit Falod

From big-fat Indian weddings to intimate weddings, with the close-knit group where a large number of guests are part of the ceremony through zoom...

“Change in strategy can turn losses into profits in Covid time”- Divya Saluja, Co-founder, Saundh

When most brands suffered and withered under COVID -19 impact and when people were sulking or cribbing over the business losses and crisis. There...

#CoverStory: Reel life Antagonist – Real Life Crusader: Sonu Sood, A Perfect Blend of Both

Philanthropy, altruism, and generosity run in his genes, born in the family where understanding the pain of others is a tradition and abnegation is...

Kareena Kapoor Khan tops the chart among female actors with most brand endorsements in 2020!

While searching for a star for an advertisement campaign, brands always look for a promising name. Kareena Kapoor Khan, since the start of her career, has always remained the first choice for a lot of brands that have a presence not only in India but also in global markets.

This year too, Kareena Kapoor Khan turned out to be the most reliable name for brands. According to the recent TAM adex – TV Year Rounder Report 2020, Kareena has emerged as number one among female actors with about 10% share of celebrity ad volumes in the year 2020. While in male actors, the position has been secured by Akshay Kumar. Amitabh Bachchan and Kiara Advani have also made it to the list of top Bollywood celebrity endorsers on television.

Kareena took up a lot of advertisement projects during Covid-19 lockdown, she even signed up for some ‘Shot at home’ campaigns. From making her Instagram debut with an athleisure wear brand to shoot for a baby products brand with husband and actor Saif Ali Khan, she became a face for so many brands of different categories.

After, the announcement of her pregnancy in August, 2020, she has been approached by the most number of brands. She also teamed up with her sister and actress Karisma Kapoor in endorsing a Japanese clothing brand recently.

On the work front, she is currently seen doing a radio talk show with different actors of Bollywood and she will also be seen next in Laal Singh Chaddha opposite Aamir Khan, the shoot of which she wrapped recently.

+ posts

Divya Khanna is the youngest member of the team, with a background in political science. She has joined High on persona print magazine in order to gain hands-on experience in various aspects of editorial coordination as associate editor of the magazine and news site. She has a penchant for writing and enjoys meeting new people and interviewing celebrities. She has a passion for writing, she has an eye for details, loves traveling, and a quick learner. She comes from the Mecca of Indian Journalism, Delhi.
Email: divyakhanna3197@gmail.com

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