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IQOO declares Virat Kohli as brand ambassador before the launch of iQOO 3

Premium Chinese handset maker iQOO is now going to boom with its entry in Indian Market. On Wednesday, It declared Virat Kohli, the captain of the Indian cricketer team, as its brand ambassador.

As per the handset maker, iQOO is aiming to reach the hearts of today’s young, enthusiastic and performance-focused generation with Virat Kohli, who is pretty much close to the heart of India. On this proud moment, the marketing director of this Chinese smartphone brand iQOO Gagan Arora said in his statement that “As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of iQOO. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”

iQOO, that stands for ‘I Quest On and On’ is a Vivo Chinese sub-brand which has recently entered India as a separate entity and is all set to launch its very first 5G smartphone IQ003, in India, on February 25, and it is expected that the device would address the needs of today’s smartphone fanatics who want lag-free experience and unparalleled gaming capability. Along with this, this would be informed to you that iQOO will initially start selling products online while exploring plans to expand into offline retail.

Besides this, few details about this device have also been revealed by the company through teasers. The phone is leaked to feature a quad-camera setup with a 48-megapixel primary camera, and will also integrate an AI eye-tracking technology. Apart from this, hint at a price, design details, and specifications of the upcoming iQoo 3 are also leaked.

It is also separately reported by iQoo India Director Gagan Arora that Snapdragon 865 SoC will power the handset, and it has also been announced that iQoo 3 models will be available on both 4 G and 5G. It will compete in the luxury smartphone market that is booming.

And after becoming the brand ambassador of this luxurious brand, Virat Kohli said in one of his statements that As an athlete, I always believed in continually pushing the boundaries and raising the performance standards. As a brand, iQOO appears determined to bring value to the smartphone market via high-performance smartphones.

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Shipra Sharma

Shipra Sharma

Shipra has done her graduation in Mass Communication and her immense love for literature pushes her to be a great writer. She dedicates her time in improving his vocabulary and writing skills. Before High On Persona, she has worked as an associate author in esteemed newspapers. Contact her at shipra@highonpersona.com

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